Apr 2021 – Dec 2022 · Singapore
Marketing Executive
Marketing in a commodity market is a particular kind of challenge — the product is identical to every competitor's, so the brand does all the work. I ran user acquisition campaigns, managed agencies, grew social channels, and built a partner programme from scratch that expanded reach across 14+ strategic partners.
User Acquisition
Executed user acquisition campaigns working with media and creative agencies — managing briefs, creative reviews, and performance tracking to drive customer sign-ups in Singapore's open electricity market.
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Partnerships
Identified, pitched, and onboarded 14+ strategic partners to expand brand reach and support customer acquisition — managing relationships and co-marketing deliverables across the programme.
14+ partners onboarded · Expanded programme reach across key segments
Web & CRO
Managed and optimised campaign landing pages and website content to support conversion and ongoing promotions — iterating on copy, layout, and CTAs based on performance data.
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Social Media
Grew Instagram by 50% and Facebook by 15% through coordinated content and campaigns — developing a content strategy that made a utility brand feel relevant and human.
50% growth on Instagram · 15% growth on Facebook
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Landing Page
Managed and optimised landing pages for acquisition campaigns — writing copy and coordinating with design to improve conversion rates for each promotion.
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Ad Creative
Briefed and reviewed ad creatives produced by the creative agency — ensuring consistency with brand guidelines while optimising for performance across digital formats.
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