Marketing Professional & Human Being

Grace
Adele
Lim

Marketer by day
Calligrapher, crocheter &
reluctant plant parent by night

Scroll to explore

9–6
6–9

There's the person you are at your desk, and then there's who you become after 6pm. This site is both. 7 years of marketing craft across Singapore and Southeast Asia — and everything else that makes the work worth doing.

01

About Me

In a sentence

A marketer who thinks in strategy, makes things carefully, and waters her plants inconsistently.

Hi — I'm Grace. I've spent 7 years in marketing and communications. I've worked in defence comms, energy, ed-tech, and cybersecurity — which sounds scattered, but the through-line is always the same: figure out what actually makes people pay attention, and then make that.

I like the full stack of marketing — the strategy, the campaign brief and the caption. I'm comfortable owning a budget, managing agencies, and writing the copy myself when it needs to be just right.

Outside of that, I make things with my hands, move my body, and attempt to maintain a small collection of plants that are, at best, tolerating me.

7
Years in Marketing
4
Hobbies after hours
∞
Yarn in my stash
02

The 9–6

2023–Now

Marketing Manager

Cloudsine

Running regional marketing across Singapore, Thailand, and Indonesia — owning the strategy, the six-figure budget, and the full delivery stack. Events, content, SEO, and enough pipeline to keep things interesting.

30% increase in qualified leads in 12 months  ·  USD $500K+ in pipeline from events annually  ·  50% follower growth on LinkedIn  ·  30% uplift in organic traffic
Regional Strategy Demand Gen Events SEO
View work
2022–2023

Marketing Executive

Crimson Education

Stepped into an existing social and email setup across Telegram, WhatsApp, and Facebook — optimised it, tightened the nurture sequences, and ran webinar campaigns that contributed meaningful revenue, fast.

S$800K+ in webinar revenue within 6 months  ·  4× lead growth across social channels  ·  10% open rate lift on email
Social Media Email Nurture Webinars Lead Gen
View work
2021–2022

Marketing Executive

Senoko Energy

User acquisition in a competitive commodity market — working with media and creative agencies, managing landing pages, and growing a partner programme that expanded reach across 14+ organisations.

14+ strategic partners onboarded  ·  50% growth on Instagram  ·  15% growth on Facebook
User Acquisition Partnerships Agency Management
View work
2019–2021

Corp. Comms Asst. Manager

DSTA

Where I learned to write clearly, work with journalists, and tell stories that serve a purpose. Media relations, employer branding, internal comms — and coverage in CNA, The Straits Times, and Lianhe Zaobao. (All written by hand, pre-GenAI. Yes, really.)

20% increase in social engagement  ·  Coverage in CNA, The Straits Times & Lianhe Zaobao
Media Relations Employer Branding Internal Comms
View work
03

The 6–9

01 /

🏋️

Moving
my body

Exercise is the reset button. Whether it's lifting, running, or just showing up — movement is how I process the day and show up better tomorrow.

02 /

✍️

Calligraphy

Slow, deliberate, and tactile — everything that a screen is not. There's something deeply satisfying about making a letter look exactly right.

03 /

🧶

Crocheting

Turning yarn into something real. It's meditative, portable, and produces an ever-growing pile of things that my friends and family now own.

04 /

🪴

Attempting
plants

I love them. I'm trying. Some of them are thriving. Others are making their disappointment very clear. We're working on it together.