Sep 2023 – Present · Singapore / SEA
Marketing Manager
My first regional role — and the one where I learned what it means to own a marketing function end-to-end. Strategy, budget, events, content, SEO, and a team of external partners across three markets. Everything from six-figure pipeline to LinkedIn captions.
Third-Party Conference
Managed end-to-end event participation across key regional conferences. Coordinated logistics, sponsorship deliverables, booth design, and on-ground activation for markets across Southeast Asia.
Contributed to 100+ MQLs and USD $500K+ in annual pipeline
Webinar Programme
Built and ran a recurring webinar programme — topic selection, speaker coordination, promotion across email and social, and post-event lead follow-up with the SDR team.
Part of 100+ MQL annual event target
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Regional Demand Gen
Designed and executed an integrated strategy across Singapore, Thailand, and Indonesia — allocating a six-figure budget across digital and field channels to maximise ROI across the funnel.
30% increase in qualified leads within 12 months
SEO
Partnered with an SEO agency to build a keyword strategy, improve technical foundations, and produce content targeting high-intent search terms across core product areas.
30% increase in organic traffic · 11 new keywords ranking
Brand & Web
Managed cross-functional projects with internal teams and external vendors to deliver a brand refresh and supporting marketing materials — from brief to final delivery.
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LinkedIn Content Strategy
Developed and executed a content strategy built on industry insights, product education, and founder-led thought leadership. Planned, wrote, and managed the calendar across all formats — carousels, long-form posts, and short-form copy.
50% follower growth · Increased engagement rate across all post types
↑ Add 2–3 top-performing post screenshots belowCase Study
Produced full-funnel marketing assets to support the TOFU–BOFU journey, including case studies that made technical value tangible for non-technical buyers.
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Blog / Long-form
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Landing Page
Produced landing pages to support TOFU–BOFU conversion journeys — writing copy, briefing design, and iterating based on performance data.
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Social Ads
Brief, produce, and iterate on social ad creatives across LinkedIn and other channels — working with designers to align copy and visual for each audience.
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Event Collateral
Managed production of event collateral — banners, brochures, branded giveaways — ensuring consistency with brand guidelines and relevance to each market.
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