Dec 2022 – Sep 2023 · Singapore
Marketing Executive
Nine months that punched well above their weight. I built the social and email marketing engine from near-scratch, ran webinar campaigns that hit S$800K+ in revenue in six months, and figured out what it takes to drive real pipeline from organic social channels in a high-ticket education market.
Webinar Campaigns
Developed and executed webinar campaigns end-to-end — topic and speaker selection, promotional strategy across Telegram, WhatsApp, and Facebook, landing pages, and post-event nurture sequences. Built for conversion, not just attendance.
Contributed S$800K+ in revenue within 6 months of joining
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Social Media Growth
Led social media growth strategy across Telegram, WhatsApp, and Facebook — building audiences, developing content formats, and optimising for lead conversion rather than just follower count.
4× increase in leads · S$40K in social-attributed revenue
Email Marketing
Built and optimised email nurture sequences for webinar campaigns and broader lead gen. Tested subject lines, send times, and content structure to improve open and click performance.
10% lift in open rate · 5% lift in click rate
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Social Content
Built and managed content for Telegram and WhatsApp communities — conversational, time-sensitive, and designed to drive registrations for webinars and consultations.
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Wrote and structured multi-touch email sequences — invitation, reminder, post-event follow-up — with clear CTAs and personalisation tailored to each funnel stage.
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Creative Asset
Created multi-format assets — infographics, eBooks, landing pages, and ads — to support lead generation and guide prospects through the conversion journey.
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Landing Page
Designed and wrote landing pages for webinar registrations and lead gen campaigns — clear value prop, social proof, and friction-reduced sign-up flow.
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Ad Creative
Created ad creatives for lead gen campaigns across Facebook and other channels — testing formats and copy angles to identify what drove the best cost-per-lead.
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